Hi there,
It's common to set your display name and signature when you originally create an email account and then to never think about either of these things again.
It may have been ages since you looked at them. These little details do make a difference, though, since they're seen so frequently.
This week, we'll do a quick refresh. If you've had a name change, taken on a new role, lost/gained a credential, or changed your contact info, you'll want to be especially sure to have a peek at your current set up.
Small tweaks to your signature and display name can help your emails feel more personal and makes them more helpful as well.
If you do update either of these things, please let me know how things went by leaving a comment 💚
Warmly,
Camille
💌 June Care Task #2:
Log into your business email account and review your display name. The display name is what shows up in the "From" line when you send an email. If you're not sure what yours is, send a test email to a different email address and notice what shows up in the "sender" area.
Make any updates to the name.
Use your first and last names so that people can easily recognize and remember you
If you like, you can add your business name: Camille Freeman | Bloom and Grow
This is a stylistic/personal choice. If your name or your business name are long, the end may get cut off in some email clients.
For most small businesses offering 1:1 clinical services, I'd use your name rather than your business name if there is only room for one.
Avoid all caps or all lowercase to make your display name easy to read
Next, review your email signature and make any updates needed. Here's what to check:
Your name and credentials
Check that credentials are still relevant. Add/remove as needed.
Add or update your pronouns if you wish to share them
Professional title and business name, or a phrase about what you do. For example:
Herbalist and Nutritionist | Bloom & Grow Nutrition, or
Herbal and nutrition support for people who are trying to conceive
Contact info: phone, website, and/or office address
Check all of these to make sure links are working, phone numbers are correct, etc. They already have your email address, so you don't need to repeat that here.
One or more relevant links (optional)
Limit to 1-3 links in most cases. You can rotate these as needed.
Use descriptive text as an anchor rather than raw urls. (Write "Schedule an appointment" rather than "Schedule an appointment here: https://p.bttr.to/3meyJdB" )
Ideas: Newsletter signup, online booking/scheduling, website/blog, social media (pick 1–2 active accounts), recent publication or book, professional directory/profile, upcoming class or workshop
Send a test email to a 2nd email address or to a friend and review changes to your display name and email signature. Ideally have a look using a mobile device, a tablet, and a desktop or laptop.
You did it. Congrats! Leave a comment letting me know how it went to receive some gold stars.
🌟 Extra Resources 🌟
I update my email signature once monthly to add a bit of human context. You can read more about that here (or just send me an email asking to see this month's email signature!). I have a recurring task set for the first of each month that reminds me to update it.
✔️ Other Reminders
If you pay quarterly taxes, those are due June 16.
Paid subscribers have access to my weekly planning video. If you haven’t yet, take about 15 min to reflect on last week and get yourself set up for the week ahead.
Co-working is back for paid subscribers. We meet every Wednesday through early August from 2-3 pm ET. This is the perfect time to work on your weekly business care task, to catch up on client notes, do your bookkeeping, etc. Click through to RSVP and get a calendar invite. (Note that there is no co-working June 18 as I am on vacation!)
Summer 2025 Book Club: We’re reading one (short!) chapter per day of Meditations for Mortals: Four Weeks to Embrace Your Limitations and Make Time for What Counts by Oliver Burkeman starting July 1. Join other practitioners for live discussion each Tuesday in July from 7-8 pm ET. Paid subscribers can join book club for free (get your coupon code here). Otherwise, it's $25 to join. Details here.
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